Mystery shopping solutions
See the
real picture.
Actionable insights to improve customer experience, ensure compliance and drive growth — from one mystery shopping platform, in English and Arabic.
- Store visits
- Audits & compliance
- Customer experience
- Reports & analytics
ObserveMeasureImproveGrow
- Government
- Retail
- F&B
- Hospitality
- Automotive
- Real estate
- Healthcare
- Travel
Real experiences.
Stronger brands.
The platform
Every visit, score and report. On one screen.
Plan waves, follow fieldwork live, review evidence and publish client reports — without spreadsheets, chat threads or copy-paste.
Wave 2 / 3
Downtown Branch
Retail · Region North
- Greeting & welcome92%
- Product knowledge81%
- Waiting time68%
- Closing the visit95%
Why QualTruth
Mystery shopping is about the truth. Your tools shouldn’t bend it.
Before — spreadsheets, email & chat
- Questionnaires rebuilt in Word for every client
- Visit photos lost in chat threads
- Scores re-typed into spreadsheets
- No trail of who changed what — or why
- Reports assembled by hand, days late
After — with QualTruth
- Scored questionnaires drafted from the brief
- Evidence attached to the exact answer it proves
- Scores calculated the moment a visit is submitted
- Every correction tracked through five QA stages
- Approved reports live in the client portal instantly
How it works
From brief
to boardroom.
One continuous chain of evidence. Every step feeds the next, so nothing is re-typed, lost or unaccounted for.
- 01
Brief
Drop in the client brief. AI drafts a scored questionnaire in English and Arabic.
- 02
Structure
Import the client’s regions, branches and services. Map questionnaires to targets.
- 03
Wave
Open a wave, plan visits per target and bulk-assign shoppers.
- 04
Visit
Shoppers complete the evaluation on their phone, with photos and video as proof.
- 05
Verify
Supervisors, validators and project managers check, correct or return each visit.
- 06
Reveal
Approved reports go live in the client’s branded portal — with trends across waves.
Platform · 8 modules
Everything a programme needs. Nothing it doesn’t.
- Design
Questionnaire Studio
A full visual questionnaire builder with scoring, logic, themes and translations — built for evaluation checklists, not just surveys.
- Accelerate
AI Co-pilot
Turn a client brief into a scored questionnaire in minutes. AI drafts, refines, checks logic and translates — your team stays in control.
- Plan
Programmes & Waves
Model any organisation — regions, branches, channels, services — and run evaluation waves against it with a guided plan-and-assign flow.
- Field
Shopper App
A mobile-first portal for evaluators. Clear instructions, evidence capture and a fast survey flow — so every visit comes back complete.
- Verify
Five-Stage Quality Assurance
Nothing reaches a client until it has been checked. Every visit moves through a server-enforced chain of review with a full audit trail.
- Report
Reports & Insight
Board-ready reports generated from verified data: executive summaries, key findings, section scores and visit-by-visit comparisons.
- Deliver
Client Portal
Give every client a branded window into their results — only after final approval, and only for the parts of the organisation they may see.
- Control
Governance & Security
Enterprise controls from day one: granular roles, scoped access, audit logs and a deployment model that keeps data where it belongs.
Four portals · one source of truth
Every role gets its own workspace.
| Target | Shopper | Status | Score |
|---|---|---|---|
| Mall Road Branch | R. Haddad | Approved | 91% |
| Airport Kiosk | S. Nasser | In QA | 84% |
| Call Centre — Line 2 | M. Otaibi | Returned | — |
| Harbour Front | L. Karim | Submitted | 77% |
Quality assurance
Five sets of eyes. Zero guesswork.
Every visit follows the same server-enforced path before a client ever sees it. Reviewers correct answers inline, log QA issues, or send a visit back to the shopper with written feedback — and every move lands in the audit log.
- 1
Shopper
Submits visit + evidence
- 2
Field Supervisor
Checks completeness
- 3
Validation
Verifies answers & scoring
- 4
Project Manager
Final approval
- 5
Reporting
Released to client
Something off? Any reviewer can return the visit to the shopper with feedback. It re-enters the chain after resubmission.
Built for the region. Built for enterprise.
Your language. Your servers. Your rules.
Truly bilingual
Every portal ships in English and Arabic with proper right-to-left layouts — not a translated afterthought. Questionnaires carry both languages side by side.
See what your customers really experience.
اكتشف ما يعيشه عملاؤك فعلاً.
Deploy anywhere
QualTruth runs as containers. Pick the model that fits your data-residency rules — and move later without changing platform.
- Hosted by usWe run it; you run programmes.
- Your cloudSame platform in your own tenancy.
- On-premisesFully inside your own walls.
Access, scoped
Granular roles and permissions. Client viewers only see released reports for their slice of the organisation. Every login and change is audited.
AI that stays in its lane
AI helps design questionnaires — it never scores visits. Answers, evidence and shopper details are never sent to a model. Switch it off anytime.
Comparison
Put us next to the usual suspects.
Design
Visual questionnaire builder with weighted scoring
QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Partial or add-onSpreadsheets & email: Not availableAI drafting from a brief (Word, Excel, PDF)
QualTruth: IncludedLegacy MS suites: Not availableGeneric survey tools: Partial or add-onSpreadsheets & email: Not available
Fieldwork
Client hierarchy with Excel import
QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Not availableSpreadsheets & email: Partial or add-onWaves, visit planning & bulk assignment
QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Not availableSpreadsheets & email: Partial or add-on
Quality
Multi-stage QA chain enforced on the server
Supervisor → Validation → Project Manager
QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Not availableSpreadsheets & email: Not availableReturn-to-shopper with written feedback
QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Not availableSpreadsheets & email: Partial or add-on
Reporting
Executive summaries & auto key findings
QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Partial or add-onSpreadsheets & email: Not availableVisit-by-visit comparison & attention areas
QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Not availableSpreadsheets & email: Not available
Platform
Native Arabic (RTL) + English across every portal
QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Partial or add-onSpreadsheets & email: Partial or add-onOn-premises or your-cloud deployment
QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Not availableSpreadsheets & email: Included
- Included
- Partial or add-on
- Not available
Comparison reflects typical capabilities of each category of tool, based on publicly available information. Individual products vary — we’re happy to walk through a like-for-like comparison with the tool you use today during your demo.
FAQ
Questions, answered.
What is QualTruth?
QualTruth is an end-to-end mystery shopping software platform. It lets agencies, customer-experience teams and government entities design scored evaluation questionnaires (with optional AI drafting), plan visits in waves across branches and channels, collect evidence through a mobile shopper portal, verify every visit through a five-stage quality-assurance chain, and publish branded reports to clients — in English and Arabic, hosted in the cloud or on-premises.
Who is QualTruth for?
Mystery shopping agencies that run programmes for many clients, in-house customer-experience and quality teams at banks, retailers, telecoms, hospitality and automotive brands, and government entities that evaluate the quality of public services — especially organisations in the Middle East that need full Arabic support.
How is QualTruth priced?
Every programme is different — number of clients, locations, waves and whether you host it yourself. Tell us about yours and we’ll send a tailored quote.
Can we host QualTruth ourselves?
Yes. QualTruth runs as containers on your own servers or your own cloud tenancy, or we can host it for you. Your data stays where your policies say it must.
Is Arabic fully supported?
Yes. Every portal — admin, shopper and client — works in English and Arabic with right-to-left layouts, and questionnaires can carry both languages side by side.
Is AI required? What data does it see?
AI is optional and can be switched off completely. When enabled, it only sees questionnaire content and briefs you choose to send. Visit answers, evidence, shopper details and client reports are never sent to an AI provider, and AI never scores a visit.
Can our clients see results before QA is finished?
No. Reports appear in the client portal only after the final approval stage, and each client viewer only sees the parts of the organisation they are scoped to.
We already run programmes in spreadsheets. Can we move over?
Yes. Organisation structures import from Excel, existing questionnaires can be rebuilt quickly with the AI co-pilot from your Word, Excel or PDF documents, and our team helps you set up the first wave.
Get started
See what’s really happening on the floor.
Watch QualTruth run a full wave — from brief to client report — or tell us about your programme for a tailored quote.
- 30-minute live walkthrough
- Quote tailored to your programme
- English & Arabic support