Features
Eight modules. One platform.
Everything you need to design, run, verify and report a mystery shopping programme — from the first brief to the final board pack.
QT-01
Design
Questionnaire Studio
A full visual questionnaire builder with scoring, logic, themes and translations — built for evaluation checklists, not just surveys.
- Drag-and-drop designer with live preview on desktop and mobile
- Weighted scoring per answer option, section and questionnaire
- Visual logic studio for skip, show/hide and branching rules
- Theme editor to match every client’s brand
- Translation studio for side-by-side English and Arabic
- Advanced question types: Conjoint, MaxDiff, embedded video
- Versioning, JSON editor and a reusable questionnaire library
QT-02
Accelerate
AI Co-pilot
Turn a client brief into a scored questionnaire in minutes. AI drafts, refines, checks logic and translates — your team stays in control.
- Draft a questionnaire from a written brief
- Upload briefs as Word, Excel or PDF — parsed automatically
- “Refine with AI” to rewrite, restructure or extend questions
- AI logic check that flags broken or contradictory rules
- One-click machine translation of every string
- Optional and switchable: Gemini or OpenAI, or turn it off entirely
QT-03
Plan
Programmes & Waves
Model any organisation — regions, branches, channels, services — and run evaluation waves against it with a guided plan-and-assign flow.
- Unlimited clients, each with its own hierarchy of levels and nodes
- Import organisation structures straight from Excel
- Programmes split into numbered waves (1/3, 2/3, 3/3…)
- Map questionnaires to exactly the right hierarchy targets
- Bulk-assign many shoppers to many tasks in one step
- Wave dashboards with readiness, KPIs and the next best step
QT-04
Field
Shopper App
A mobile-first portal for evaluators. Clear instructions, evidence capture and a fast survey flow — so every visit comes back complete.
- Personal assignment inbox with due dates and status
- Per-assignment briefing and scenario instructions
- Photo, video and file evidence attached to answers
- Visit metadata: timestamps, device and browser details
- Accept or decline assignments with a reason
- Revision feedback when a supervisor returns a visit
- In-app and email notifications with due-date reminders
QT-05
Verify
Five-Stage Quality Assurance
Nothing reaches a client until it has been checked. Every visit moves through a server-enforced chain of review with a full audit trail.
- Shopper → Field Supervisor → Validation → Project Manager → Reporting
- Inline answer corrections with tracked QA issues
- Return-to-shopper with written feedback — and resubmission
- Workflow transitions enforced on the server, not just in the UI
- Every change recorded in the audit log
QT-06
Report
Reports & Insight
Board-ready reports generated from verified data: executive summaries, key findings, section scores and visit-by-visit comparisons.
- Executive header, KPI row and auto-generated key findings
- Section and question-level score breakdowns
- Visit comparison reports: current vs previous, trend by visit
- “Attention areas” — the questions that hurt the score most
- Custom score bands and colour codes per client
- Evidence gallery alongside every answer
- Export to branded PDF and Excel
QT-07
Deliver
Client Portal
Give every client a branded window into their results — only after final approval, and only for the parts of the organisation they may see.
- Released reports and assignment detail, nothing in-progress
- Access scoped to a client’s hierarchy (region, branch, service)
- Client reviews and comments on released visits
- Client logo, colours and theme applied throughout
- English and Arabic interface for every viewer
QT-08
Control
Governance & Security
Enterprise controls from day one: granular roles, scoped access, audit logs and a deployment model that keeps data where it belongs.
- Roles: super admin, manager, field supervisor, quality check, viewer, client viewer
- Granular, configurable permissions per role
- Full audit log of logins and data changes — exportable
- Hashed credentials and token-based sessions
- Cloud-hosted, your cloud, or fully on-premises
- AI is opt-in; visit answers and shopper data are never sent to AI
Get started
See what’s really happening on the floor.
Watch QualTruth run a full wave — from brief to client report — or tell us about your programme for a tailored quote.
- 30-minute live walkthrough
- Quote tailored to your programme
- English & Arabic support
