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Compare

Side by side. Spot the difference.

Most teams piece mystery shopping together from a survey tool, a spreadsheet and a lot of email — or pay for a legacy suite that was never built for Arabic or modern AI. Here’s how QualTruth stacks up.

Design

  • Visual questionnaire builder with weighted scoring

    QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Partial or add-onSpreadsheets & email: Not available

  • AI drafting from a brief (Word, Excel, PDF)

    QualTruth: IncludedLegacy MS suites: Not availableGeneric survey tools: Partial or add-onSpreadsheets & email: Not available

  • AI logic check & machine translation

    QualTruth: IncludedLegacy MS suites: Not availableGeneric survey tools: Partial or add-onSpreadsheets & email: Not available

  • Conjoint, MaxDiff & embedded video questions

    QualTruth: IncludedLegacy MS suites: Not availableGeneric survey tools: Partial or add-onSpreadsheets & email: Not available

Fieldwork

  • Client hierarchy with Excel import

    QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Not availableSpreadsheets & email: Partial or add-on

  • Waves, visit planning & bulk assignment

    QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Not availableSpreadsheets & email: Partial or add-on

  • Mobile shopper portal with photo & video evidence

    QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Partial or add-onSpreadsheets & email: Not available

  • Automatic email notices & due-date reminders

    QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Partial or add-onSpreadsheets & email: Not available

Quality

  • Multi-stage QA chain enforced on the server

    Supervisor → Validation → Project Manager

    QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Not availableSpreadsheets & email: Not available

  • Return-to-shopper with written feedback

    QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Not availableSpreadsheets & email: Partial or add-on

  • Full audit log of every change

    QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Partial or add-onSpreadsheets & email: Not available

Reporting

  • Executive summaries & auto key findings

    QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Partial or add-onSpreadsheets & email: Not available

  • Visit-by-visit comparison & attention areas

    QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Not availableSpreadsheets & email: Not available

  • Branded, scoped client portal

    QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Not availableSpreadsheets & email: Not available

  • Branded PDF & Excel export

    QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Partial or add-onSpreadsheets & email: Partial or add-on

Platform

  • Native Arabic (RTL) + English across every portal

    QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Partial or add-onSpreadsheets & email: Partial or add-on

  • On-premises or your-cloud deployment

    QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Not availableSpreadsheets & email: Included

  • Per-client white-label theming

    QualTruth: IncludedLegacy MS suites: Partial or add-onGeneric survey tools: Partial or add-onSpreadsheets & email: Not available

  • Granular roles & permissions

    QualTruth: IncludedLegacy MS suites: IncludedGeneric survey tools: Partial or add-onSpreadsheets & email: Not available
  • Included
  • Partial or add-on
  • Not available

Comparison reflects typical capabilities of each category of tool, based on publicly available information. Individual products vary — we’re happy to walk through a like-for-like comparison with the tool you use today during your demo.

The verdict

Why teams switch to QualTruth.

  • Faster to launch

    AI drafts scored questionnaires from the client brief, checks the logic and translates it — days of set-up become an afternoon.

  • Harder to dispute

    Evidence sits on the answer it proves, and every visit passes a five-stage, audited QA chain before release.

  • Arabic-first, not Arabic-also

    Right-to-left layouts in every portal, and bilingual questionnaires and reports out of the box.

  • Your data, your call

    Run it with us, in your own cloud, or on-premises — with AI fully optional and never touching visit data.

Get started

See what’s really happening on the floor.

Watch QualTruth run a full wave — from brief to client report — or tell us about your programme for a tailored quote.

Request a demoGet a quote
  • 30-minute live walkthrough
  • Quote tailored to your programme
  • English & Arabic support